Distributing products and services is of crucial importance to the success of a company, even to the maintenance of the operational business – especially in the current uncertain economic situation. The majority of enterprises is currently suffering from a major decline in sales, delayed incoming payments as well as from insolvencies of whole customers groups. This does not only put major pressure on companies´ own cash management but also on their short and medium term revenue targets.
A thorough evaluation of necessary measures is a vital condition to secure the continuation of operations. Customer relations are often fragile and they can suffer when certain measures lead to drastic backlashes. A found analysis and evaluation of customer relations is therefore indispensable, followed by a careful examination and implementation of the respective actions.
candidus provides a wide range of experiences in this area. Together with your top management we find practical approaches and innovative products and concepts – for the current as well as the future collaboration and support of your customers.
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Information
It is essential to have enough information of the respective customer, generated via modern CRM concepts. This can relate to a current tenuous situation but it also helps long-term transparency on bonuses, discounts, terms of payment and other revenue-cutting issues. Therefore this allows the calculation of customer-product combinations. -
Advanced customer service
Quality in communicating and in dealing with modern ERP-systems as well as prompt action from the customer service are vital for customer satisfaction. The respective client managers know all workflows and they care for an order processing with no delays or mistakes. This often includes the issueing of invoices and debit- or credit notes. Therefore, all business processes need to be well documented, trained and implemented. -
Call center
The launch of a call center can lead to significant cost cuttings, but it needs to be adjusted intelligently to the performance of the sales person. -
e-Business
This also applies for e-business variations which are developing enormous capacities on the basis of web 2.0-technologies. They are sometimes even the only distribution channel. -
Time factor
For products and performances with a high level of service involved the factor time is vital. Modern communication and supply chain solutions, set up in cooperation with the customer, can save time and cost significantly.
As with all operational processes it also applies to the distribution process that concentrating on the value adding activities leads to the best results. All accompanying distribution processes have to be analyzed regarding their process costs – and they need to be put on hold when in doubt. It is crucial to find the right mixture of new and classic distribution methods. In the long run, this will lead to the best effects on customer relations.
